You have the race. You're missing the voters who decide it.
Enrich every voter with live issue priorities, persuasion signals, messaging recommendations, and neighborhood momentum. Build campaigns around what's happening now, not what polling captured weeks ago.
Maine · 2026 Data Center Policy
Your file, enriched
one voter at a time.
VoterScape is the enrichment layer. You send the file you already have. We write three new layers onto every individual record in it and send it back, then keep it current every week. Nothing is modeled up from a neighborhood average and pushed down onto a person. The unit is the person.
What they care about
A ranked issue list per voter, decomposed rather than guessed. Two voters can both rank affordability first and be moved by completely different things: one by grocery prices, one by childcare.
100+ issues, ranked per voterWhether they are moving
A momentum signal on each record, with direction. The file tells you who is hardening, who is drifting, and who moved this week, so a plan can answer to the race rather than to March.
Refreshed every weekWhat to say to them
An activation cluster, GOTV or Persuade, and a single recommended messaging theme per voter. The output is not a score to interpret. It is an instruction a field or media team can act on.
One message per record
Four questions that
decide a race.
A statewide average tells you how the race looks. It does not tell you where to spend Tuesday.
Where is this race actually moving?
Momentum is not uniform. It builds in some neighborhoods while it fades in others, week to week.
Who do we turn out, and who do we persuade?
Two different jobs, needing two different messages. They often sit in the same household, let alone the same block.
Which issue moves each voter?
Not a lead issue for a segment. A ranked issue list, and one recommended message, written onto every individual record.
What changed since last week?
The read refreshes every week, so the plan can answer to the race rather than to March.
Survey-anchored core issues.
Plus the ones surveys never reach.
The core set are the issues national research already carries, so your file is comparable to everything else you own. The rest are local and emerging, a deep and growing library, and they are the ones that decide close races, because nobody else is measuring them.
20 Core issues, carried on every voter in the file
- Cost of Living
- Housing Affordability
- Healthcare Access and Costs
- Mental Health Services
- Childcare and Family Support
- Veterans Affairs
- Education
- LGBTQ+ Rights
- Abortion and Reproductive Rights
- Social Security and Medicare
- Trade and Tariffs
- Infrastructure and Transportation
- Government Spending and National Debt
- Economy and Jobs
- Energy Policy
- Immigration and Border Security
- Gun Policy
- Climate and Environment
- Public Safety and Crime
- Election Integrity
80+ Local and emerging issues, minted where the race actually is
These are the issues no national survey carries, and they are minted per race rather than picked from a list. Recent examples from live work include data centers and energy siting in Maine, the SALT deduction in New York, and property taxes in suburban districts where they are the second issue on the ladder and the first thing nobody is talking about.
Need one we do not track yet? Name the issue and the terrain, and it is typically minted and scored in 48 to 72 hours.
Send us one file.
We will send it back, enriched.
Every voter carrying a ranked issue list, a momentum signal, and one message to lead with. Inside 48 hours, refreshed every week after that.