New · in partnership with AdImpact

Know what's working, while the campaign is still live.

AdScape™ is the paid-narrative layer of the Pharos Engine: campaign market measurement, in-flight. See where your spend is landing, where pressure is rising, and where the next dollar hits hardest, every week, while the race is still in motion.

Set-up AdScape™ Now → How AdScape™ measures ↓
In partnership with AdImpact
AdImpact
AdScape™ fuses PharosGraph™'s hyperlocal narrative modeling with AdImpact, the gold standard in political ad tracking. The signal starts with data buyers already trust.
One important distinction. Our other Scapes tell you where to deploy, the audiences, the maps, the messaging by block. AdScape™ tells you whether it's working, while you're still spending. Measurement, in flight, not activation.
How AdScape™ measures

Modeled lift. Matched controls. Weekly.

AdScape™ estimates Campaign Market Lift against matched control markets at the neighborhood level, refreshed every Monday. Directional and comparative. Built to be defensible.

Modeled lift
Markets you're active in, scored against matched control markets the model selects. The delta is the read.
Block-level resolution
Every read resolves to the Census block group, so a "soft" DMA doesn't hide a strong block, or vice versa.
Weekly, in-flight
A read every Monday for the duration of the flight. Optimize during the cycle, not in the post-mortem.
What you see

Four decisions, made every week.

AdScape™ turns the paid environment into four decisions your team can act on while the campaign is still live.

Scale
Which markets are outperforming.
Find the markets generating real lift and put more behind them, before the cycle ends.
Tune
Which creative is landing — and what's gone stale.
Block-level resonance separates the creative working from the creative fatiguing, in time to adjust.
Defend
Where competitive pressure is rising.
Catch opposition surges in the markets that decide the race, weeks before polls would have shown it.
Benchmark
How you compare to similar campaigns.
Same model, normalized, so the read is comparable across races and cycles.
Proof · Virginia HJ 4 Ballot

Opposition pressure surfaced with a nine-day window to respond.

+44%
Opposition spend surge, week over week
2.3×
Pressure in two target DMAs
9 days
Actionable window to respond
94%
VA 2026 locality accuracy at call time
Try it on your race

Run AdScape™ on your race.

Tell us your race and target markets. We'll generate a sample lift read for one state or district.

Set-up AdScape™ Now → See the full engine →