The question isn't whether your ad was delivered. It's whether it's landing in the communities that decide the race.
01
Whether your message is breaking through in the actual press coverage, not just impressions served.
02
The competitive air war, via AdImpact. Share of voice, spend, and creative by market, from the third-party data buyers already trust.
03
Early warning on the opposition. Where an opponent's spend or framing is gaining ground before it hardens, with time to respond.
04
Where you're advertising vs. where voters care. Issue salience down to the Census block group, set against your actual spend, so you can see the gap.