From Fire Drills to Strategy: How Campaigns Can Rebuild Voter Trust
Alarmist fundraising is costly, inefficient and breaks trust. A smarter path is targeted, values-aligned outreach that connects with what communities actually care about, building lasting engagement instead of noise and churn.
The Politics of Protagonists: How Hero Frames Are Redrawing Electoral Logic
In a society strained by complexity, voters reward the figures who carry that complexity for them. Hero-framed candidates succeeded because they made the world feel navigable again.
No Capes Required: America's Love Affair with Electable Heroes
The 2025 elections showed a clear pattern: candidates most often framed as the hero in public narratives were the ones who won. Our analysis explains how narrative roles shaped voter trust and why this matters heading into 2026.
Seeing the Field Clearly: How LLMs Are Rewriting the Rules of Political Intelligence
LLMs like ChatGPT, Claude & others are changing political campaigns by shaping how voters perceive candidates through AI-generated narratives. To win in 2026, campaigns must understand and influence how these models frame their story.
Who Voters Think is to Blame for Inflation in June
In this second ACP collaboration, communities increasingly blame Trump and corporate greed for inflation. Fewer now point to Biden, reflecting shifting local views.
New Podcast Feature: Food Narratives, Ultra- Processed Fears & Public Opinion
PharosGraph’s CEO joined a podcast to discuss how stories, not science, shape public views on ultra-processed foods and health trends.
Global Trade War Heroes, Villains & Victims: What five months of U.S. media teach us about Tech & Pharma reputations in 2025
In early 2025, U.S. media cast Tech and Pharma giants as heroes, villains, or victims, shaping reputations and risks in real time. PharosGraph reveals how fast sentiment shifts and why it matters.
Feeding the Fire: Inflation Snapshot vs. Reality Check
The Consumer Price Index (CPI) released last week shows inflation easing, but our Price Inflation Mood Index reveals that, for consumers, the pressure is still very real.
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